Google AdWords is a system of contextual advertising on the Internet, which is part of the Google commercial services. In order to advertise projects, services, goods using contextual advertising in Google AdWords, you must first create an account and then pay for the advertising services. However, both of the procedures are simple enough so you should not have any problems.
By the way, before proceeding further, we strongly encourage you to learn about Targeted Attention Advertising.
The main advantage of Google’s contextual advertising is its high selectivity, which allows you to attract only targeted customers who are interested in your products.
And since your ads’ description will completely or at least partially coincide with customers’ search requests, your ads will not be perceived by visitors as intrusive advertising, but as additional useful information that they may want to consume.
Another very important point is that you will have to pay money only if the user clicks on your link, which means that you do not have to pay simply for ad impressions. This will be very useful for those who do not have a huge marketing budget, as you will pay only for those customers who are interested in your product and those who actually made it to your website.
In addition, thanks to free ad impressions, a well-designed ad can advertise your product almost free of charge and raise brand awareness, as your ads will be seen by a huge number of people who will remember your brand. That is why the choice of a domain name is of great importance and it should be consonant with your goods or services. We suggest you opt for some short domain name, which is easily recognizable.
The ability to accurately target your audience is another advantage of Google AdWords. You can not only select the country and region where you ads will be displayed, but also choose the language that your audience speaks whether it is English, German, Russian and so on. Overall, Google Adwords supports 40+ languages.
Recently, Google also started using behavioral targeting, i.e. they analyze the user’s preferential interests and show them the ads that might be of the highest interest to them. This further enhances the effectiveness of advertising campaigns and eliminates non-targeted customers.
Therefore, when setting up your ads, be very careful with targeting: the narrower the scope of your business is, the more precisely you need to set up an advertising campaign, so that you could maximize the coverage of all your potential customers.
Lastly, we cannot help but mention Google Adwords’ ability to help you track efficiently your advertising efforts. Google Analytics will let you analyze the interests of your users, their geographical location and even the behavior on your website, which is very useful!
In conclusion, we hope that you now see why Google Adwords can become very helpful for your online business. To further expand your knowledge on the topic, we would also like to suggest you learn about real time bidding.
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