Big Data has become one of the hottest terms now widely used in the business world. It’s hard to imagine our analog world where we used work once. The more and more data is being generated, the more sophisticated the technology starts to become! Well, big data is an enormous amount of information which is collected and then analyzed for precise implementation. At present times, big data and analytics have become a top priority for many of the organizations to stay abreast of the latest innovations. According to Accenture, Data is the currency of the new economy. Organizations like Google, Facebook, LinkedIn, and eBay are incorporating big data into their overall environment to reap benefits because of the fact that big data must be integrated with everything else in the company.
It may be a new for many of the startups and firms but most of the organizations appreciate the dynamic and innovative nature of big data analytics now! With its continuous and revolutionary evolution, big data has become a large part of the business. One of the major reasons could be the cost reduction from this technology which is being delivered cheaply through Hadoop clusters or Hadoop training or big data and analytics certification. Companies that are focused on cost reduction has made the decision to embrace the big data tools largely for the economic factor. Organizations like UPS and GroupM has plans to bring centralized big data services like Hadoop training or big data and analytics certification to focus on the global markets which will also allow them to have decentralized experimentation with data.
The next common factor was the time reduction caused by big data technologies! For example retailers like Macy’s has merchandise pricing optimization application to reduce the time for complex analytical calculations. The retail chain has been able to reduce the time from hours or days to minutes or seconds which is extraordinary! The other key factor is being able to interact with the customer in real time using the data derived from the experience. This truly means the ability to capture the rapid data with analytics.
To develop new products and services based on data is the next offering of big data analytics. The best example for this is Google who’s using big data to curate its principal search and algorithms constantly to develop new products and services such as Google Plus, Google Apps, and Gmail. Another prolific user is GE that uses big data extensively to create new service offerings which are basically optimizing the service and maintenance of their industrial products. The renowned testing firm Kaplan has started using big data to advise its customers on test-preparation and learning. To incorporate such focus for big data the firms has to create a wide range of programs including a set of tools, technologies, and experts who are good in data manipulation. GE has a new center for such programs like Hadoop training for their employees.
With a more innovative approach to data, companies can bring new energy to their products and services with collaboration, engagement, and knowledge! This enables your company to explore solutions in a more relevant way, such as a short data discovery project or methodology or workshop that aims to leverage the value of data. Incorporate the power of big data and analytics certification to your people to harness the impact of data.