Robert Bruce Simonds, Jr. was born in the year 1964. He is a successful entrepreneur and the founder, chairman and CEO of STX entertainment. This media company was established to connect stars with their fans through the means of production, marketing and distribution of entertainment in various forms.
Robert Simonds STX Entertainment Chairman and CEO is a renowned producer. He started his journey as an executive producer with “Problem Child” in the year 1994. Bob Simonds STX Entertainment Chairman and CEO is a Yale pass-out and so is his partner, McGlashan. They are both board members of the Yale School of Management. They came up with the idea of these fantabulous, STX enterprises when they were meeting up for dinner hosted for board members of Yale School of Management.
What made Simonds take up production for mid-budget movies?
Robert Simonds, felt that Hollywood movies which had a huge budget and a famous star cast usually succeeded in earning profits. However, movies that were had a lower and mid-budget could not sustain for a long period of time.
Most of these mid-segment movies are not marketed to the right audience or do not have the budget to set aside for advertising. The truth is that there is a segment of target audience that prefers to watch such movies. Bob Simonds and McGlashan saw this as an opportunity to bring these low and mid-budget movies to the attention of specific target audience.
According to Wall Street Journal, STX entertainment with its innovative techniques and under the leadership of Robert Simonds tripled its valuation to approximately US 3.5 billion in a span of 4 years.
One of the most prolific producer, Robert Simonds in LinkedIn has mentioned about STX entertainment that lays foundation to changing traditional content platform through innovative and creative techniques. You can check Bob Simonds LinkedIn profile and get more detailed information about his association with different partners.
The story about STX entertainment
STX entertainment is a leading entertainment company. It produces, owns and markets entertainment content to audiences across the globe. They make use of traditional as well as digital platforms. The digital platforms are an addition to the growing demand people across the world have adapted to. They no longer prefer to watch a movie or series on their TV. Instead there are different platforms which are used for the consumption of entertainment such VR, digital video, live entertainment etc.
As one of the most profitable entertainment company, they have bridged two entertainment giants together, U.S.A and China in order to capture the global market. The association with the Chinese market has given this company an edge over other entertainment providers because it helps them create a global platform for audiences that prefer to watch movies of global scale.
The originality of content produced by the company and its scalability for production minimizes risk of the capital invested in the entertainment distributed and produced by them.