For an online vendor, a website entirely replaces the physical store. At first, this meant simply rehousing the location where transactions took place. Shoppers became very familiar with the online store that resembled a “Guess Who?” board, where products were hard to see pictures of the products were arranged in columns and rows.
It is a layout made popular by Amazon, back when the company was known for selling books online and could arrange the covers in identically sized and shaped boxes.
More Than a Cash Register
As other retailers jumped into online shopping, the functions of a website became much more substantial. It became obvious that in the absence of a physical store, the website had to reflect the branding, look, and feel. Merchants discovered it was possible to build a unique site that appealed to potential customers and made people want to shop.
So, when it comes to choosing an eCommerce platform, one of the essential considerations for a merchant, big or small, is design. At 1Digital, we provide design concepts and ideas that go beyond the standard themes and layouts; it is one reason we are a Bigcommerce Designer. BigCommerce quickly recognized the need for websites to be more than a cash register and provides ample design-related reasons to choose it as your eCommerce platform.
Consistent Push for New Options
BigCommerce is constantly updating and increasing the library of themes the eCommerce platform makes available to a BigCommerce developer and merchants. In the past year, BigCommerce launched 67 new themes. These provided new layouts and customization for users. This shows that BigCommerce recognizes how important design is for an online merchant and makes a consistent push to provide unique and individualized themes.
More importantly, BigCommerce didn’t just release these new themes and walk away. The company accepted merchant comments and feedback, then used this feedback to redevelop certain themes and even release new ones.
Ability to Customize
BigCommerce is among the best eCommerce platforms when it comes to customization of a theme or layout. The platform allows a BigCommerce developer to make significant changes to the original code, and create a website that is unique to a particular merchant. While some eCommerce platforms try to stifle customization, finding it easier to manage themes that are uniform, BigCommerce has encouraged it.
For a merchant that wants to develop something different, BigCommerce becomes a great choice.
Responsive Design Options
Lastly, shopping from a mobile phone or other device has become a common practice around the world. Consumers want to view and purchase products directly from their smartphone, without ever sitting down at a desktop computer or laptop. This desire for mobility can be a complicated piece of web design.
However, BigCommerce has made a big commitment to responsive themes and design options. The platform provides merchants and BigCommerce developers with fully responsive themes that transition perfectly from computer to phone and from phone to tablet.
If you want to fully utilize the options in design and customization provided by BigCommerce, you need a knowledgeable design partner. At 1Digital, we work with the latest BigCommerce themes and know the best techniques for customization of your front-end development. Visit our website and learn more about our team and capabilities.