There are a lot of apps that have already implemented in-app shopping and derived digital technology benefits to make the most out of online exposure. These technologies have helped them to present and communicate their ideas, products and offerings better, allowing users to connect more dynamically and receptively with the business.
Latest in the block is Augmented Reality, and this is continuously growing to offer better capabilities to interface and connect with users. This has helped apps to enhance the user experience making it dynamically serve user with amplified visuals and added interaction elements.
This has been of great use to architects and furniture retailers, who can allow their users to place furniture and furnishing elements into their interiors and see whether all of these matches the milieu and go with the dimensions well. IKEA on Android is the latest and the most popular example of this. An iOS counterpart of this is Houzz. These apps allow users to hold the app’s camera to eye the real environment and place different virtual objects like sofa, tables, wall hangings, carpets and decorative items to get the idea of how and what goes well with a particular interior layout and design of a place.
As suggested by Forbes, it can be equally relevant for in-app shopping in the clothing retail segment. As here you can pick clothes and try them out. This can work well with something like Google Glass that comes real handy and sleek to put up with for such utilities. Though, this is quite a challenging idea to go with as we see it now, but with time it should be making an entry well as a full-fledged AR in-app shopping option.
Apart from this, car companies like BMW and Porsche are using AR technologies through different applications allowing you to take a look at different cars in a 360-degree AR view. BMW is using the technology going with Snapchat while Porche goes with ARCore from Google. Though, we already know that it makes little sense to aim at converting a viewer into a buyer allowing it to look at an expensive luxury car through Augmented Reality, but it is definitely helpful in dream building.
Games, of course, are vitally using the AR technology to offer users with amazing new gaming and entertainment options. Pokemon Go and Harry Potter: Wizards Unite, are some of the examples that effectively used the technology to their benefit and made people buy things like credits and extra time from the app.
Now, all this is because AR apps can well render approximate appearance of the objects in 3D space. But, is there any use of Augmented Reality in in-app shopping beyond these segments? Well, yes. Augmented Reality can be well used with real-time aids and teaching tools. Like for instance, American Airlines has developed an AR app ‘Augmented Reality Wayfinding” using the AR Kit. This app allows passengers to refer to the real-time map and find out different places to shop, eat food, seek help, and get access to entry and exit doors.
Now, all of this helps you to save much of your time and efforts and allows you to get easy interfacing options and better directional prompts for reaching out to a place without taking any support as such. The users can use it even by doodling if they are not able to remember or spell a search word.
Though we are seeing a lot of AR technology-based systems and apps coming in, in different utility segments but there’s still a lot of improvement needed in terms of quality and value. It should take some time and conscious efforts, to make it to the regular user and to be into the mainstreams.
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