The number one thing that we, in the internet reputation industry, have to deal with is broken reputations. This can be caused by just about anything that you can imagine. The problem is that since there are so many different ways that a reputation can be broken, there have to be many different plans of attack. Over the course of this article, we are going to discuss with you just a few of the things that you could possibly do for yourself before going to the professionals. Depending on the magnitude of the problem you may or may not have to consult a reputation management company. So, don’t think for a minute that you are definitely going to have to use one. They are there for the more severe cases.
As humans, we hate criticism. It does not matter much how constructive or unconstructive it is. It also does not matter if it is founded or unfounded. For some reason, our brain does not like to hear when it is wrong. Perhaps, this is because it works so hard to come up with a solution to a problem when it hears that it did it the wrong way, it gets angry and sends out those signals to other parts of the body.
To understand what we are talking about, you must first understand what reputation repair is. Reputation repair is all the steps and actions taken to resolve a problem with your reputation. It may sound easy, but it is not as easy as you think. Just remember that your reputation is directly linked to how the customer is going to intact with you. In fact, up to 25% of the company’s business can be directly linked to its reputation. That means, if you have a bad reputation you are going to lose up to 25% of your business.
What You Can Do
All that being said, there are a few things that you can do to help make your reputation better. The first thing you are going to want to do is to monitor what is being said about you. There are many third-party software options that you can choose from that will do just that. The next thing you are going to want to do is to respond appropriately to negative reviews. Don’t go in guns blazing and create more of a problem than there already is. Simply go in and admit to the mistake and offer the customer a chance to make it right. Know when and when not to respond to reviews. While you do want to do your best to respond to all of them, there are some sites that will not allow a review to be modified or removed. In these situations, do your best to make things right offline.
When it comes to your internet reputation, you should leave no stone unturned. Make sure that you try the best you can to maintain a clean reputation. However, when you do need help, start off with the above advice. If that is not enough to fix the reputation, it may be time to call the professionals for a more detailed attempt.