According to Ericsson, there will be around 6.1 billion smartphone users all over the world by 2020. Moreover, TechCrunch has suggested that smartphones will overtake the numbers of fixed-line users by the given year. And when you take account all the devices apart from smartphones including tablets, the figures tend to improve at an amazing scale. You must be wondering why we are showing these figures. The main reason behind this is the unlimited opportunities for businesses by creating apps and utilizing them effectively. Below are some of the major benefits a mobile app can hold for businesses:
Geo-targeting advertisements and notifications
The applications help marketers in creating ads targeting users through their GPS location and showing advertisements to their specific location. Similarly, geo-targeted notifications can important role in this regard as well. The reason being, these provide an opportunity for real-time audience engagement. Not only that but notifications can be personalized according to the activity of the users. Based on the preferences of the users categorized according to their location, businesses are enabled to make changes in their marketing strategies and campaigns in real time.
Collection of Data
Tracking movements of the customers has become easier than ever before with the utilization of apps. This tends to be invaluable because of the fact that you are aware of navigation patterns of the users on your app and web will let you provide UX accordingly. Furthermore, marketers can send back the ads to the users (who have bounced from your website) in order to remind them to visit your website back again. In turn, it helps in improving the reach and engagement.
Advantage over competitors
As you tend to gain access to a large base of audience through application, it effectively increases revenue of your business. Instead of conducting advertisement across the wide spectrum of audience, users can be easily targeted on the basis of their location and preferences.
Closing a sale
A mobile app company would suggest that all the above-mentioned ways provide a way to push the users through the tunnel. Users can both stay on the app or get distracted when they are on the mobile platform. The businesses can eliminate the abandonment that usually happens at the time of transaction by providing a way to auto-fill address using GPS location. Transactional applications here play a crucial role in providing the location of user and other information accordingly. This helps the making it easier and faster for the customer to complete the process and yes, they would not lose the interest quickly.
Looking at the listed advantages, anyone can tell the potential of apps hold for your business. So if you are among those business owners who want to remain at the top in the environment charged with completion, then get your own app developed. If any doubt, get in touch with an iOS or Android app development company that can provide you the required assistance you need for the development of your application.