Millenial is a generational term usually used for people born in the 80s and the 90s. There are many misconceptions about Millennials, especially when it comes to marketing. However, it is quite true that catering to Millennialsis different from catering to their parents. Millenials have different priorities from previous generations and have grown up with technology. This generation is highly attuned to market trends and is not easy to please. As millennials get jobs, they are forming a large chunk of the consumer market. If your bar is to succeed, it will need to attract more millennial customers. Here are several tips for doing that:
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Offer Trendy Menu Items
A major aspect of serving Millennials is about being able to follow social trends. Millenials make the social trends. They are not impressed with the traditional bar setting. While it might intrigue millennials in the start, soon they will get bored of your establishment. Therefore, to keep attracting millennial customers, you need to update the food and service the bar offers. The food mainly should follow modern trends. Millenials are not happy with burgers and fries. They want lattes and whole-grain burgers with sweet potato fries. Keep up with the trends of what millennials are eating, and that’s what you should offer at the bar. Keep in mind that the food will be one of the main attractions why Millennials will come to your bar.
Improve the Menu with Craft Beer
As for the alcohol, keep it trendy as well. You don’t necessarily have to sell bluetinis, but do add one or two hip cocktails to the list. Craft beer is a solid seller among Millennials and traditional beer enthusiasts alike. So converting a huge portion of the menu to craft beer will definitely attract the crowds old and young. It will encourage millennials to come, and will also retain loyal older customers who might be prompted to turn away once they see appletinis on the menu.
Introduce Gaming Activities
Millenials love gaming. They drove the gaming trends in the nineties, and are the biggest gaming consumers today. Millenials are not impressed with the traditional pool table. You will have to offer more in terms of digital games, which are what Millennials mostly love to play. Buy arcade machines for your bar from a specialist like Nigel Remington to attract droves of millennials. While young people these days prefer to play games on computers and smartphones, they still have a special place in their hearts for old arcade gaming machines. They are so rare to find these days, so a bar with a row of arcade machines will definitely attract fans, regardless of whether they drink or not.
Be Highly Digital Friendly
Millenials are practically glued to their smartphones, tablets, smartwatches and what have you. If they visit your bar, it’s probably because they saw it online or got as a recommendation when browsing Google Maps. The point is, if you want your bar to get noticed by millennials, you need to be highly digital savvy. Get a website for the bar, and get it listed on Google Maps and smartphone apps recommending food and drink.
Millenials are also thrifty spenders compared to their parents. Therefore, deals and discounts will also highly appeal to them.