There are multiple pieces to the online reputation management puzzle which should not be ignored. If you don’t incorporate all of the essentials, then there’s a high probability that your campaign will fail. Some of these pieces include content publishing, social media marketing and search engine optimization.
But the key is to have an online reputation management strategy built, which can be done with the assistance of professional services. If you’re gearing up to start building your online reputation, then these tips will be beneficial to you.
Have Negative Links Removed
This should be a top concern for your brand, especially if you have negative posts on review sites like ripoffreport.com. This site has tarnished the reputations of many brands, particularly because they are impossible to delete. On other sites, you can contact the author of the post or the webmaster of the site, and professionally tell them what the problem is and ask whether the post can be removed. You can work with a local online reputation management services to help make this process quicker.
Build a Website
If you already have a website, make sure that it has a responsive design. This will ensure that both mobile and desktop users can access it with ease. This will offer a better user experience, which will translate to increased sales. If people enjoy the shopping and browsing experience on your site, then this will help out your reputation.
Don’t Respond to Negative Comments
This doesn’t go for legit complaints you receive from customers. These should definitely be addressed – the sooner the better. However, the reviews on sites like ripoffreport.com should be avoided. Telling your side of the story or trying to rectify it rarely works, and actually sometimes makes matters worse. It pushes up the negative comments in search engine results, which is exactly what you don’t want to happen. Just continue focusing on pushing out your own content using brand name keywords to help push it down.
Make a Wikipedia Entry for Your Brand
You can write a Wikipedia article for your brand, which is pretty much an objective profile of your company. You’ve probably noticed that Wikipedia is frequently in the top 10 results on Google, so you can also see why this is recommended. Just make sure that the entry is noteworthy and has sufficient amounts of verifiable third-party sources to back it up. For this reason, you should consider hiring a Wikipedia expert to write it for you, so that it has a better chance of being accepted.
Write and Release a Whitepaper
If you want to showcase your expertise in your industry, then you must showcase it. One way to do this is to create a whitepaper that’s available for download from your site or a landing page. This should be detailed and informative, so that it’s actually useful for your audience. Choose a topic that you’re well-versed about and that your customers care about.
Start a Blog
Having a blog is great for getting your audience to engage with your brand, which makes it the ideal method for your company’s online reputation management. You can work on this yourself, or hire a content marketing service to do this for you. It’s best to work with a reputation management services that specializes in both content writing and ORM.
Representing yourself comes easier when you have an ORM strategy in place. Don’t underestimate the power of working with an expert in ORM!
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