Event industry Value
Event industry has been emerging industry for many years all over the world. It has become the popular and expensive marketing tool for business organizations. Businesses spend their 30% of total budget on organizing events. Businesses organized events for several purposes such as company wants to improve relationship with customers also trying to enhance the business sales and services. Companies generating billions of dollars from their events. In just UK and USA, businesses produced at least $400 billion of dollars from the business conferences, meetings and events. The other international markets such as China, Russia and Japan also getting enormous profit from event industry. Usually, businesses organized different types of events like business event, business meeting and conference, product launch event, company training workshop and grand opening etc. You can analyze the importance of event from this thing, according to business experts and professionals, successful event is eminent for business existence. Event tool have capability to takes the business beyond the limits of success in just one day but on the other hand flop event could drag your business deep down. Successful event became the symbol of successful business.
Key factor for successful event
Event becomes successful because of attendees engagement. Contender’s engagement plays as a key role in the success of event.it was not an easy task but after the revolution in technology it becomes relatively easy and convenient. Technology has changed the business strategies and rules. Powerful business strategy with tech tools leads business to the next level. For this purpose, generally, companies used technology devices such as iPad, laptop and tablet. Use of iPad in event provides the immersive experience to the users. So organizers make sure the avaiabability of these devices for their audience. Most of companies hire the iPad from Hire iPad as well as laptop from laptop hire companies for the short term of period, because of it organizers becomes able to get flourishing and fruitful result from their audience.
Social media marketing
Social media is prominent and dominating technology tool which business are using across the world for audience interaction and social media can be used through numerous ways such as:
- Registration procedure
- Twitter & Facebook
Attendee registration makes the event 50% successful. In the past, event organizers used clipboard for this purpose which was very disparaging situation not just for contenders also for event organizers. But through online registration, this issue had resolved. Now there are many ways to register attendees like Use of event app for this purpose will be a great gesture for attendees as well as event website.
Twitter & Facebook
World has become a global village where people can communicate and collaborate with each other in ease and comprehensive ways. Distance and limitations boundaries had removed. People came to the event for getting something new information which they can’t explore by their self. So Twitter and Facebook are those where world population came and share their ideas. Approximately, Facebook have 2 billion users per month.
Start the event hash tag and splash the Twitter wall in front of audience where people can see their tweets which they had shared with other members or also Facebook could be used for live streaming of event. Through this way, attendees able to watch their live activities in events like what they are doing. Twitter, Facebook, Instagram, YouTube are famous social platforms and through them event organizer can easily convey his message to the audience and respond properly. Therefore, ensure the availability of iPad and laptop for every contender, if you can’t afford it, it is urged to take the iPad on rent from iPad rental companies as well as laptop from laptop rental companies.
But Event organizers keep engaged and interact with audience throughout the event and got their expecting results from audience and accomplish their tasks in an effective way.