To stay ahead of the competition, it is paramount to increase the sales of the products. Here telemarketing comes to the mind because it is cost-effective as compared to other strategies.
Getting the desired results via telesales isn’t a cakewalk as you have to take care of every small factor. Owing to this, most of the business owners make contact with a reputed BPO firm and avail top-notch outbound call centre services.
But sometimes the efforts of telemarketers go in vain because of some mistakes that they have been committing unknowingly. Today we are going to reveal the top 3 mistakes that don’t let telemarketers get the desired results:
Depending on sales scripts
In order to make marketing campaign successful, telesales agents are told to follow the scripts closely. However, this can also lead to poor results because whenever telemarketers give answers to potential customer’s questions by using scripts, the latter are more likely to disconnect the call.
Moreover, if scripts don’t have the question that prospects asked, it is imperative for the telesales agents to give answers by using experience. This is so because there is no point to give irrelevant answers as they aren’t going to convince the potential customers.
In addition, it is significant for the telemarketers to understand that sales scripts are provided only to maintain the flow of conversation that is going with potential customers.
Of course, we aren’t denying that scripts help the telemarketers in getting the better results. All we want to say is telesales agents should use scripts but carefully.
Making a call on DNC registered number
Sometimes telemarketing companies pressurize the telesales agents to bring better results to the table. Owing to this, telemarketers start making calls on the DNC (Do Not Call) registered numbers. This is a direct violation of TCPA policies, which, in turn, leads to legal issues that not only ruin the business’s reputation but can also result in a mammoth financial loss.
Do you want to know what TCPA (Telephone Consumer Protection Act) states? Well, it says that telemarketing companies cannot contact those people who don’t want to answer sales related calls.
So, always remember that making calls on DNC registered numbers can only cause annoying problems.
To render marvellous outbound call centre services in Australia, it is paramount to implement an automatic dialler system. It is so because this system can filter out all the DNC registered numbers and increase the productivity of telemarketers.
Not collecting crucial data
The harsh reality of the telemarketing world is failures are inevitable. For the sake of better business growth, telemarketers make a maximum number of calls in a day.
However, every outbound call cannot lead to the desired results but it offers an opportunity to collect crucial data that can help in increasing the sales conversion rate at the later stages.
What’s more, telemarketers should research those factors that usually catch prospect’s eyes.