While it’s possible to achieve high search engine ranking for your business organically, this can mean a lot of work which is why many businesses also use PPC (pay-per-click) advertising to appear at the top of search engine results. While some businesses are reluctant to take the first steps into paid advertising, there are a number of compelling benefits to adding this strategy to your digital marketing campaign. When it’s done right, PPC for Perth businesses is an important part of your digital marketing strategy and helps you stand out from the competition.
The beauty of PPC advertising is that you have increased visibility when compared to organic search results and you appear right at the top of search engine results. For the impatient digital audience, the closer you are to the top of the search results the better and paid ads are a fantastic way to get the edge over your competitors.
Because you’re connecting with users who are actively searching for your product or service at that time, you have a greater chance that a click on your ad will lead to a conversion into a sale or other action. Your conversion rate for your ads can be improved by simple steps such as making your keywords specific, such as specifying that your business is located in Perth.
Reach your target audience
Rather than a general advertising campaign where you reach out to everyone in the hope of coming across someone who might be interested in your business, PPC advertising allows you to tailor your ads to your target audience. The ability control factor like the location, timing and keywords of your ads means you’re more likely to reach your ideal demographic.
You can choose your own budget for your PPC campaign and adjust this along the way when needed. This means you can cap your budget at an amount you’re comfortable with so your campaign doesn’t get away from you. Speaking of your budget, you only pay when a user clicks on your ad so you know your money is well spent.
One of the best things about PPC advertising is that you can measure everything to see how effective your campaign is. If you’re finding that you’re not getting enough clicks or a particular ad is too expensive, you can try other things to optimise your results. It leaves out the guesswork and gives you the right tools to monitor progress.
The most common form of PPC advertising is through Google AdWords and to assist with your AdWords, Perth businesses can turn to a digital marketing agency for assistance. For AdWords services for your business, look no further than Dilate Digital. Our skilled staff will work with you and your business to develop an AdWords strategy so you can get on top of your competition.
For more information, give us a call today and we’d be happy to have a chat.