You can literally bake more ROI from your confectionery business. Confectionery exporters in India want to share some useful tips that can help you grow and make your confectionery products famous worldwide. These online marketing strategies will make your business well-recognized throughout the world.
- Use of right and related keywords
Using correctly spelled keywords on your online web page or website is must for right marketing. Keywords like ‘cake’ and ‘bakery’ along with several references to your town, city, state and surrounding regions should be there on the website. By listing your location, you will attract many local traffic. Don’t use jargons.
- Site maintenance
Hiring web designers cost you more as they use custom code and you become bound to their service. You can skip this part by using some great template-based website platforms available for free. This will allow you to maintain your site your own.
- Build your online portfolio
Never forget to click pictures of your work. The good, the bad, and the ugly! Everything you make delivers either a lesson or experience. Keep the clicks in your account and select your best work for building portfolio.
You can select photos that explain your skills and creativity. Do check the background before taking the snaps. You don’t want to show sink of your kitchen to your clients in the picture, right?
- Create a watermark for your images
Before putting the photos of your work, you must watermark the file. The image metadata should be descriptive and precise according to your brand name.
IT professionals know the value of right SEO practice. Your SEO team can either bring your online website on top or can make it invisible from the search engine! If you don’t implement SEO strategy, search engines will simply pass over it. Practice right SEO strategy and notice how well your online confectionery business can flourish.
- Add a call-to-action button
Encourage your customers to book orders online by adding “order now” tab on the website. You can put this tab on every web page of the website. Even inquiry form on your site can bring you customers. The form should include –
- Customer name
- Contact details
- Event nature
- Date of event
- Number of servings
This is how you can grow your confectionery business throughout the world using online platform. For online business benefits, you need a website and a team to maintain it. These tips are shared by confectionery exporters from India solely to guide you about online marketing strategy for confectionery business.