As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.
Top SEO Trends for 2018
Voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries. To rank high in google search you must have to build backlink according to it. Find here top social bookmarking sites that will help you in SEO in 2018.
The popularity of featured snippets has increased the competition among companies trying to appear in “position 0” in the SERP. Gaining a featured snippet in search requires catering to a specific combination of factors, which has opened up SEO beyond the traditional race to the top of Google.
According to Stone Temple Consulting, almost 30% of the test Google search queries show Featured Snippets. This brings out the need for a strategy on how to optimize a site’s content to meet Google’s standards for Featured Snippets.
Mobile First Index
With the rise of voice search, over half of Google searches coming from mobile devices, the impending mobile-first index, and mobile-friendliness being a ranking factor, you simply can’t afford to ignore mobile SEO anymore.
In today’s fast-paced, on-demand society, people want things, including information, immediately.
Nothing is more frustrating than clicking on a website that appears to answer your question exactly, only to have to wait for the page to load. If the page doesn’t load in 5 seconds, you’re off onto another website that can hopefully give you the answers you need.
People don’t like slow webpages. If your page is slow, your site traffic will suffer. Page speed is a user experience feature that is expected for all websites.
Backlinks have been the bread and butter of SEO for many years. In the past, this linking from another source to bolster a webpage’s authority in the eyes of Google was abused, prompting Google come up with the Penguin algorithm in 2012. Checkout marketing trends for 2018 that need a tweak in 2018.
Since then, it has become the best practice for websites to try and get links from more reputable, outside sources.
While links from authoritative, outside sources gave websites some search ranking juice, the further sophistication of Google search robots are slowly taking away the coveted power of backlinks. Content marketing strategy is also one of the most important SEO factor for 2018.