Trademark registration in India is perpetual in nature; only if the renewal is done from time to time. However, maintaining a trademark for a long time can be a costly affair. There are various reasons why an individual might want to transfer their registered mark. Primarily TM owners look out to assign their trademark or license their intellectual properties to encash their IP assets.
Transfers can be either temporary, partial or permanent. Transfer through Licensing of IP rights is temporary, and assignment is permanent. This article discusses the assignment of trademark and other factors related to it.
Let us first start with discussing: Why are Trademarks important for a company?