Nowadays, online advertising is what is helping businesses grow. In most circumstances, it is assumed that online advertising is mostly centered on social media and content marketing. While the two are types of online advertising, it does not start and end with them. In this article, special attention is on Google advertising services http://luxsite.com.au/google-adwords-sydney/. Google is what drives customers to your business. It has become the medium through which customers search for products and services offered by businesses. Below are types of Google advertising services:
1. Google Adwords
What is Google Adwords? It is a technique that drives internet marketing. It is a form of advertising offered by Google to enable businesses to further improve their online advertising campaigns. It pays off if quality keywords are used. The keywords’ competitiveness also impacts on the success of Google Adwords for your company. What are some of the major reasons that have contributed to the popularity of Google Adwords as a form of online advertising?
- It is free. You sign up for free. You pay for product advertisements when a person clicks on them. Or if someone checks out your web page. In essence, you pay only if advertising is fruitful.
- It helps in getting more customers. Are you targeting to increase the number of visitors to your new website? Or do you want to see your online sales escalate? Or get repeat customers faster than before? Google Adwords can prove useful in your specific online advertising objective.
- It helps your brand reach target customers at the right time. Google Adwords advertises your business to the right people. It happens in that people use Google to specifically search for products or services that your company provides.
- It facilitates local and global reach. Using Google Adwords can help you advertise your brand locally or globally. Australian internet advertising agencies help you tailor your product advertisements to customers in various regions or within certain ranges from your company or business location.
How Google Adwords work
How to advertise on Google is a simple procedure. Your business first needs to open a Google Adwords account. Once you have an account with the relevant information required, you can proceed to place your product advertisement.
The position that your product ad clinches on Google Adwords is based on the rank of the ad. The cost of the ad is known as CPC (Cost Per Click) which is what you pay every time someone clicks on your ad. CPC is based on how competitive your keyword is, quality scores and maximum bids. Quality score is a metric which Google employs to find out how useful and relevant your product ad is to users. A high-quality score works in the favor of your business. It earns your business great ad rankings and makes your Google advertising efforts cost effective.
Australian internet marketing agencies guide businesses on how to use Google Adwords to advertise products and services. They help businesses to create Google Adwords account. Besides, they advise on the amount to invest in Google Adwords. Refer to http://luxsite.com.au/google-adwords-sydney/ for more details on how to conduct online advertising using Google Adwords.
2. Search Engine Marketing (SEM)
It is a type of online paid advertising that is very common. SEM is effective when used on platforms such as Google Adwords. Using Google Adwords as a platform for SEM yields highly targeted online advertising campaigns.
How does SEM work?
SEM depends on keywords. Your business and others engage in keyword bidding through search engines. This is an effort to make sure your website gets the highest ranking on the results page of search engines. When SEM ads appear on Google or on another search engine like Bing, they are known as text ads. They are normally listed on the sides or top of the results page.
3. Display ads
They are a component of online advertising. They are visual ads that display on third party websites which are in one way or another related to your content. Initially, display ads were purely in the form of banner ads. In present times, digital advertising companies have improved on display ads which are now available in multiple forms. Marketing companies in Sydney provide display ads services such as:
- Static images: square ads which display around your website content.
- Floating banners: they display across the screen or float on top of the normal website content.
- Popup ads: they display in front of website content. They are new windows which if opened show the entire product advertisement for website visitors.
- Video ads: they display as small video adverts which can play automatically or play when visitors click on them.
- Wallpapers: they adjust a website’s background.
4. Social media ads
It is an online marketing medium that is effective and efficient in equal amounts. Its attributes are similar to those of display ads. Social media ads range from simple banner ads, images to video ads that play automatically. Australian internet advertising agencies use social media ads to assist businesses to perfectly target customers. They use a variety of social media networks such as Facebook. Facebook advertising offers great outcomes since its targeting options are many and include region, age, interests and more. The agencies use either organic or paid social media advertisements. Organic ads build loyalty and provide feedback from target customers. Organic ads are the latest word of mouth advertising. Paid ads focus on promoted posts and are tailored for specific audiences.
In summation, online marketing has immensely transformed. This has been facilitated by improvements in internet technologies. It is no longer a case of simple static images that pop up on the top part of websites. Nowadays, there are many forms of online advertising that businesses can endorse in brand promotion efforts. The above listed Google advertising services are some of the techniques which can help businesses convey promotional advertisements to their customers. In addition, proper implementation of Google advertising services drives more traffic to your web page and motivates more customers to nurture loyalty for your brand.