SEO ( Search Engine Optimization ) is one of most underrated digital marketing phenomenon with almost everyone trying to lead as an SEO specialist. While many are unaware of the types of SEO even, they still are just pushing the SEO through some sort of backlinking and thinking for some magic to happen and bless them all up with organic traffic. If only it was this easy.
The good news is SEO is not easy, at least not for the ignorant fool who just claims to be an SEO guru after skimming through some webmaster articles. There is a lot much in the SEO world other than the backlinks too.
With that, I’m here with the types of SEO on the basis of digital marketing, content and tools. Each type serves a unique purpose and after going through the article it would be pretty obvious to you. Lets start in by the digital marketing.
Types of SEO in Digital Marketing
In digital marketing, there are three types of SEO better known as the ( Black Hat SEO / White Hat SEO / Grey Hat SEO ). While the black and white hat SEO are termed by authorities, the third one is a little shady in this regard, I’ll explain how.
The white hat SEO is the collective name given to the tactics used to dominate the search earning. These are supposed to come naturally and are long lasting. These are usually associated with high quality.
Black Hat SEO is the collective name given to the wrong tricks and moves which are meant to dominate the search engines. These are the shady tricks and once caught by the search engines, they result in penalty from that search engine
Grey Hat SEO is believed to be the area which is neither white hat nor black hat, it’s a combination of tricks that can be allowed or not allowed by the search engines. These are the favorite set of tricks used by the webmasters due to their promising nature of bringing out the best in terms of rankings.
Types of SEO Content
On the basis of content, we can divide SEO into two major types. The On Page SEO and The Off Page SEO. Lets have a slight detailed look onto both of these
The On Page SEO refers to the checklist of the SEO items that can be incorporated into the piece of content itself. These include the proper permalink structures, alt tributes for all the images, regulated keyword density and appropriate internal as well a the external links.
The Off page SEO – As the name implies these are the measures which have to adapted outside of the content premises. These include the backlink, social shares and mentions. Backlinks which are the key component of the Off page SEO is the primary search engine ranking factor. A balance of both the off page and On Page SEO is necessary to rank a piece of content.
Types of SEO Tools
With everyone rushing for high organic traffic, we can expect a lot of tool in the market. With that, I’m here with the type of SEO tools that may prove them to be a helping hand for you.
- Backlink Analyzing Tools
- Site Audit Tools
- Keyword Research Tools
- Competitor Research Tools
- Domain Metrics Check Tools
- Social Media Tracers
- Blogger Outreach Tools
These 7 types of tools are more than enough for any kind of SEO campaign.
We are done with the Types of SEO on the basics of digital marketing, content designing and tools. A key to a king content which has the potential to dominate the SERPS is the right balance of SEO. Both Under and Over optimizations result in a failure, an optimum optimized content captures the maximum leads.