Unconventional Marks : Not Just Your Ordinary Trademark!

The uprising of the global economic wave all over the world has compelled countries to adopt liberal approaches in their trade policies creating an amicable atmosphere for foreign traders to set up business in local markets. Because of change in trade policies many changes and legal concerns surfaced, especially in the intellectual property law front.Along with the quality, the way the product is presented among the consumers plays a major role in brand creation. The product needs to be recognized and is required to make a mark in the competitive market. Not just the logo/ brand name but the jingles, songs or stories which are related to the product can also create recognition of a product or a brand among its customers. Following the footsteps of the developed countries, many developing countries like India have made considerable changes to explore new avenues like the concept of unconventional marks.

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