Although it’s essential that you have a functional and user friendly website, you also need to ensure that the aesthetics of the design grabs the attention of users as soon as they land on your site. When it comes to the look of your website, don’t underestimate the impact that colour can have on the emotional response of potential customers. Today, we’ll be looking at the psychology of colour and how to incorporate these concepts into your website design.
Is colour psychology really a thing?
It sure is. There are a lot of studies showing the impact that colour can have on our mood and behaviour and it can be a powerful tool when used from a graphic design perspective. The trick to using colour psychology in the design of your website is to understand what feelings each colour can trigger. Below is a quick guide to what colour psychology has to say about the various colours:
- Blue – Blue is one of the most liked colours and this is due to soothing and calming effect it can have. However, in large doses blue can also lower your mood.
- Green – If you’re looking for a calming colour which brings balance and harmony, green is the right choice. It’s also a sign of growth and health.
- Yellow – A great all-rounder, yellow evokes joy, fun, inspiration and general feelings of happiness without being too over the top. It’s also the easiest colour to see.
- Red – Red conveys power, enthusiasm and energy. However, use with care as it can also be linked to aggression and can evoke strong reactions.
- Pink – Pink evoke feelings of softness, compassion and romance. It’s a very nurturing colour and doesn’t show much power.
- Orange – Orange is a motivating colour which gives a sense of enthusiasm, optimism and fun. It can also help stimulate the appetite.
- Purple – Purple can help convey a sense of luxury and opulence and is also linked to spirituality and creativity which makes it a bit distracting.
How does this help my website design?
Good question! It means that you can capitalise on the feelings that various colours evoke and use them to target your audience. For example, the psychology of colour shows that red is an energetic colour but you should use it sparingly on your website because it can come across as aggressive. You can also choose colours which suit the personality of your business. For example, if you’re a finance company then green may be the perfect option due to its connection with growth while a florist might choose pink due to the nurturing, compassionate vibe. Have some fun with colour and see what looks best!
If you’re in need of a talented graphic designer Perth, our team at Dilate Digital are the experts into creating new and innovative websites for a range of businesses. We help create beautiful digital solutions and our websites are also easy to use and mobile friendly. Let us grow your business!
For Perth graphic design to transform your website, contact Dilate Digital today