Lanyards are straps that are worn around the neck. They are strings which hold an ID card in place. People usually associate them with school, college or work and since it is mandatory to wear IDs, it instills a sense of authority. However, present day lanyards call for a lot of excitement since they are made up of a lot of amazing designs and vibrant colors. Carrying the company name, they can be a really effective tool of marketing. The company can gain a lot in the sense that when the employees wear such IDs and a lanyard with a company logo or brand, they will become ‘walking billboards’ of the company. This is one of the cheapest methods to promote your brand without paying for advertisements.
Being a marketing person will let you know that meeting the targets of a company and getting new clients is the only way to grow. These days, branded products are a good way to advertise your brand and get newer clients as well as customers. The best place to promote your brand using branded products is definitely a trade show. Here, you can give away branded promotional items such as T-shirts, caps, pen drives, sling bags and much more. One advantage these trade shows offer is that only genuinely interested customers visit. This will make giving these branded merchandize worth it, and can offer a good return on investment.
When it comes to carrying a luggage straps are really important. They help you to carry a luggage when you are on the move and carrying luggage while covering some distance by foot. When it comes to branding and advertising your company, luggage straps are an equally effective option like other medium. Also, their cheaper cost is an added benefit. Straps can be customized with your personal designs, logo, brand name, brand symbol and colors. This will make sure that people who carry luggage with your customized luggage straps will spread your brand name as far as they go. You can also offer your special clients a limited edition luggage strap with their name, address, details and your logo and brand name.
Let’s move on to security tags. These small items help you against store picking. They contain a security sensor and start beeping when someone tries to shoplift a product by taking it out of the store. These days, customized security wristbands tags have come up. Also, modern day tags are much sophisticated as compared to its other counterparts. They are not as bulky and solid. They can be graphic and eye catching in nature. The graphic tag usually contains a brand name with a logo and at times, a small brand message. This really helps subliminal promotions on a large scale. In spite of not taking a heed actively, the brand logo and name gets registered in a person’s subconscious and appears familiar later on. At such times, people who have your brand in their subconsciously will most definitely buy your product!
These tools can be used effectively for building a good brand name and a good brand image.