Social media is the single most important tool to market any business to a worldwide audience. There has been a proliferation of social media platforms ranging from Facebook to Pin Interest, Twitter to Slide share among a host of other social media outlets. Using social media is no longer optional but a necessity to retain an edge over competitors in any business.
For this you need to have a well planned hotel social media strategy so that you can cater to you niche audience, while also engaging with new prospective clients from across the world. Social media has opened up a whole new wide world of business opportunities, which were not possible using standard marketing techniques of the past.
Some of the ways to use social media advertising to reach out to your targeted audience are as follows:
Spend money on promoted content:
While social media was great to market when it was free, now social sites have become smart and businesses have to pay to advertise. But is well worth every penny spent on account of the returns it assures. While posting on Facebook might get you the desired number of likes the fact is that probably only a few will see the photo, if it not paid for to be promoted. While selecting content it should stimulate those who view it. Posting high definition photos of destinations and attractions will draw the attractions of viewers. To increase value you need to create a package that creates a sense of urgency. You need to promote content that highlights your business or property.
Be aware of the reach of social media platforms:
You need to select those social media platforms that reach your target audience so as to achieve your marketing and promotional goals. Some examples are Facebook and Instagram are known to be out of the top social media platforms to cater to the millennial generation. Those who travel for business have an affinity to use Twitter over other social media platforms. Similarly Pinterest is known to cater its own niche segment of viewers. The bottom line is that you need to be aware of the outreach of the social media platform and the audiences they cater to.
Social media promotions must be an integral part of a bigger multi-channel campaign:
If you want to really have an impact through your marketing campaign you can have advertisements posted on sites like Linkedin and Facebook as part of other marketing channels strategy. Use of tarvela d networks will further ensure that social media advertisements bring in better returns. For this there are travel ad networks like Sojern and Adara that have proven to be highly effective. These sites focus on those target audiences they get from first=party data of airlines and travel operators. This extra bit helps to target an audience when they are planning to make a booking.
Smarter targeting helps to stay in budget:
By catering to bespoke audiences through social media you can achieve results while remaining within your budget. This is possible by catering to only a relevant segment that is interested in the offers you have.