Before we talk about how advertising and other industries can exploit the concept of projection mapping, it is essential for us to understand what exactly is Video Projection Mapping? In layman language, it is simply a technique of projecting objects in 2D and 3D form on different surfaces, be it walls of buildings, surfaces of cars, floors and many other types of surfaces.
With the help of specially designed software, objects are spatially mapped into the virtual environment. The software interacts with the projector to display its effect on the desired surface. The benefit is that you can play around by creating optical illusions, or adding in extra dimensions to the existing objects or even distorting their shapes, crumble them , build them and perform a whole lot of activities, all in the virtual space.
This is reason why the projected objects gain a life of their own. For example projecting the 3D figure of a bird, you can make it fly in different directions, and it all seems perfectly real. The most widely used application of these projection techniques are being used in architecture. You can actually project old monuments, showcase a live building procedure, crumble the structures down and much more.
For interactive classes, objects from inside museums can be projected in 3D forms on walls and boards of classrooms and take students on virtual trips of historical monuments or places of importance and much more. The technology allows one to create reality in a virtual world.
Big brands like Nokia, Samsung, and BMW have already capitalized on the concept of 3D mapping by displaying videos of their ad campaigns on the walls of buildings throughout the world. The reception of this new means of advertising has been well met by customers as well as advertisers. The outstanding effects created are luring people from far and wide. The world is now prepared for the virtual realities created by technology.
For all those people who haven’t yet got the chance to witness a live video projection, you can browse the web for projection mapping videos. Ads and other innovative concepts are readily available for viewing on the web. The videos are just too cool and will give a glimpse of how this technology is going to revolutionize the world of advertising.
Advertisers are successfully capturing the attention of a large audience with it, and soon the entertainment industry is expected to take its share from projection mapping. While 3D movies are not uncommon, 3D gaming at public places, and live events and shows, they all can be made more interactive and engaging with the help of this technology.
With all the goods, the one underside of the technology is that its full impact can only be created on large surfaces. Small surfaces may accommodate smaller animations, but utilizing the power of video projection, large walls are needed, and given the scarcity of space everywhere, this may just not be suitable for all public places.