A professional website design is a must for any company, small or big to make its presence felt on the online world and to bag business through online sales. The primary job of your website design is to inform online visitors about the uniqueness of your product offerings and while doing so persuade them to take the action you desired that could be in form of a sale or could be in form of a lead which could be a phone number, email id or any other contact information.
But many a times it has been witnessed that business owners are not fully satisfied with the conversion numbers of their websites. From design to search engine optimizations, we have summed up few important points that could help you in building a website that is not only good looking but also good at performing.
Responsive to the first row
Like countless other business owners our clients also want their website to be user friendly and flexible. Being a website design agency in New York, we always suggest them to get their websites on the responsive website design technology. Responsive website design technology allow website to run seamlessly on any available device, be it a laptop, desktop pc or a mobile phone they are displaying on. They automatically adjust their size according to the displaying device screen size.
According to comScore, mobile internet usage increased to a whopping 394% from 2010 to 2014. The current figures are not available, however, it clearly shows the rise of the trend. Moreover there has been a lot of advancement that has been made in the virtual communication and entertainment industry allowing the mobile usage to grow exponentially over these years. Due to the rising mobile usage, more people browse websites through their smart devices and if your website is not smart enough to adjust itself accordingly, then I would leave the wrath for you to decide.
Invest in SEO
No digital marketing strategy is complete without a strong SEO component. Good search engine optimization allow you to achieve natural rankings, improve your website’ visibility and get real traffic from a wide array of audience that you don’t even know, exists. But it definitely takes someone professional to carry out those efforts that could help your website in gaining the required pace on the search engines. Both on-page and off-page strategies be put to work to achieve the desired results.
For this reason, SEO should be complemented by a CRO strategy designed to convert as much as of that traffic as possible.
Without an enhanced focus on conversions, your bounce rates will probably be a lot higher than your conversion rates as visitors leave just as fast as they came from their preferred search engine. The comforting thing is that SEO and CRO can work in harmony toward the same goals. Examples include:
- A singular focus that concentrates on one topic, product, or service per page will increase your site’s quality in the eyes of search engines and visitors alike. The result is often better search engine rankings and more conversions.
- Relevant content shows Google that your website is valuable to search engine users. It lets your visitors know they’re in the right place.
- Relevant keywords are used to optimize a web page for maximum conversions. These are the same keywords users enter into their favorite search engine, which may lead them right to you.
- Eliminating “Flashy” components and complex graphical presentations will make it easier for both search engine spiders and visitors to navigate your website. Avoid them, and better SEO and CRO may be your reward.
Aim to convert more than average
Mobile devices have simplified the process of scrolling by allowing you to swipe your way through the content. But, this doesn’t mean that you put your users to test this theory. Your call to actions are your key to let your user interact with you. Keep them above the fold. By putting them above the fold, I mean that they should remain visible and accessible on the very first glance of your online visitor.
Publish informational content
When it comes to online conversions, content is something that works as a traffic driver to you as well as works as a sales agent by persuading your customer to take the action you desire. Good content can help visitors become intimately familiar with your brand, products or services over time. Whether it’s an engaging video clip that explains how your software works or just solid website copy, valuable content is the ultimate key to website conversions.
Prioritize user experience
Your website is tuned to receive the finest organic rankings. It is also armed with visuals and images that entice your visitors to stay and browse through it, however it fails in creating a good user experience, and all your efforts go direct in drain. To improve your website’s user experience know more about the user. A prior research about the user and your market preferences will clearly allow you to materialize things in a much better way.
A great user experience begins by understanding the needs, preferences, and behaviors of your visitors. Answer these questions and you’ll be equipped with the ammunition needed to design your website accordingly.
Test for effectiveness
Launching a marketing campaign is easy. What is difficult is the part that involves checking its effectiveness. But thanks to the advancement in technology, you can check that too. A/B testing is a technique that allow you to create two different variants of the same website and check its work-ability. Both the variants are run on the same time to same audience, and their click through rate will determine which one is preferred by the target audience more. Test, test and more test is the only way to unprecedented website conversions coming your way.