In the grand scheme of website development, thinking about your URLs might seem a bit, well, boring. But a URL is more than just a location of a webpage – it can also be very useful from an SEO perspective. As a website development company, we’ve seen our fair share of URL related mistakes so we’re here tolook at what you need to consider when developing SEO friendly URLs.
Choose simple URLs
Not only are complicated URLs comprising of a whole heap of numbers and characters confusing for users, search engines also don’t like them. Make sure you use a simple URL which gives people information about what they should expect to find on the associated landing page. For example, www.dilate.com.au/websites/ is an easy to read URL and it’s clear what you’ll find on the landing page.
Use canonical URLs
At times, there may be multiple URLs leading to the same page of content on your website and using a canonical URL tag lets the search engine know which URL you want to appear in search engine results. It means that you won’t be penalised by the search engine for having duplicate content while also allowing users to access your content in different ways.
301 redirects for old URLs
If you change one of your URLs, don’t forget to do a 301 redirect which is a permanent redirect from an old link. This is particularly important for high ranking pages on the search engine or pages which other websites have linked to. A 301 redirect means that users will simply be automatically redirected to the new page and your page won’t lose its search engine ranking.
Keep URLs short and sweet
Don’t go on and on in your URL. It can be tempting to include a lengthy description and multiple keywords in your URL but it’s best to keep it simple. Although it won’t do too much to improve your SEO unless your original URL is ridiculously long, a shorter URL is easier for users to read and share. Complete regular audits so you can check that your URLs are relevant and to the point.
Include keywords in your URL
Including relevant keywords in your URL makes sense. Not only will your keywords be relevant to the content included on your landing page but it will also make it easy for users who are searching using the same keywords. It goes without saying that you should never include irrelevant keywords in your URL in the hope of increasing your search engine ranking – Google won’t like it and neither will users.
Dilate Digital are experts in all things digital marketing and can help you with website development so your business site is responsive and user friendly. We tailor our services to meet the specific needs of your business and work with you to showcase your product or service.
For a web design company in Perth, contact Dilate Digital today on 1300 245 283.