In the last few years, mobile devices have evolved since being a means of communication in a very important business device. As technology progresses at the speed of lightning every day, people become addicted to their smartphones and other mobile devices. According to a survey conducted by Comscore in 2017; Media marketing and analytics giants, how much time an average American spends on their smartphones and other mobile devices. It turns out that the average American spends an average of three hours on these devices every day. When this estimate gets multiplied in a month, it becomes halfway up to the full time spent on your full-time job during the same period. And this is a more conservative estimate of many recent studies.
The importance of developing mobile apps in business is very clear. Mobile applications have changed the way we do business. These apps have made it easy for customers to get business information with the speed of light as well as stay connected and up to date with their favorite brands. These apps are an important means of marketing for these businesses while extending their access to the brand by extending both mass and relevant performance to the brand.
According to some estimates, the mobile app industry has the potential to grow more than $ 100 billion by 2020. It has inspired many businesses to adopt this technology so that they can push their customers forward and bring strong insight into their users. About improving customer experience Mobile apps have become a requirement for every business, whether it is a startup or established business. As the owner of a business, you cannot ignore its benefits. Below there are a few ways to develop mobile apps by top app developers, which are profitable for businesses;
Strong customer engagement
This is one of the most important benefits of the mobile app for businesses. It helps to create a direct marketing channel between businesses and their customers, which allows direct and effective communication. With your mobile app, you can send and install push and in-app notifications to as many customers as possible. If your information takes important and relevant information, then customers will become affiliated and loyal to your brand and they will choose your offering whenever they need it.
Increase in access
Another important advantage of mobile apps is that it improves commercial reach. This enables businesses to send notifications about what’s new in their services or their products or what has changed. It equally enables businesses to build a strong relationship with customers who will allow the development of real customer base and strong loyalty. Businesses can also establish strong relationships by providing special discounts for old customers within the mobile app.
Provide value for customers
The mobile app makes it possible for you to digitize any loyalty program you are giving to your customers. Instead of employing an old-archive card, you can make it possible for your customers to get their rewards through the mobile app. This will result in more downloads and more returning customers.
Changing the retail experience
Mobile applications help change the retail experience, enables retailers to stay ahead of customers’ expectations through the distribution of unique customer experience, in addition to that, the mobile app helps in running a digital process and model. That will cut down on the cost of the store and increase profits. There are many businesses which are built and built primarily on mobile applications. This helps reduce the overhead cost associated with typical brick and mortar installation.
Build Brand Awareness and Recognition
A mobile app is an effective tool for building brand awareness and recognition. For the purpose of the description, the mobile app can be compared to an empty billboard signal; it is available for you to do whatever you want. You can decide to make it hip, stylish, informative, functional or shocking. It’s in the palm of your hands. But what you should aim to do is to be an app that your customers would love but which comes with beautiful design and is well-branded.
It is important as a business to oblige your customers with your product and/or services. The more you include your customers through your mobile app with your products/services, the more likely it is or the inclination they will give it protection. This is called an effective frequency in advertising. As a rule of thumb listening and/or viewing your brand at least 20 times, which will come to your attention?
Stand out from the competition
At present, mobile applications for small businesses are still rare and this is where you can make a difference and take a big leap. By providing a mobile app service to your business you can definitely contest. It will be astonishingly delighting your customers, who will fly from your forward-thinking standpoint.
Cultivate customer loyalty
With the amount of noise outside; Facebook ads, coupons, travelers Email marketing etc., it’s easy for businesses to hold on to their customers. There is a tremendous amount of advertising that can be easily distracted for customers who can easily lose focus. Its solution is to employ a marketing technique that can create a true and honest relationship with customers. This marketing technique should be one that can be loyal to your product and/or services. The mobile app has the potential to build strong customer integrity.
Unique services and payments
Mobile applications come with various features that match different industries. For example, if you are in the service industry, eg Salon, Healthcare, Online Food Retail, Spa etc., your mobile app can be helpful in booking an appointment for your target customers. Then, push notification can be used to remind them or to update on their appointment. Mobile payments have become a very popular means of payment nowadays. Both small and large businesses can integrate payment options into their mobile app, which will be able to receive direct payments through credit and debit cards. These payment platforms are user-friendly, fast and secure.