What does a creative branding agency do? Is your branding work similar to marketing agencies? What services does your creative agency provide to its clients? These are a few questions that a creative branding agency gets to hear almost every alternate day.
Well, let’s settle this once and for all. A creative brand consulting firm helps you create a brand out of your company. Such a firm helps in developing a perception of your company and brand in the minds of your potential customers.
Branding is every textual or audio-visual thing that can remind its customers about the company. Logo, tagline, color, voice, music, mission, etc. everything represents the brand of the company. For example, as soon as you notice a green colored logo of a woman with long hair and a crown, you are reminded of the Starbucks coffee. That’s branding for Starbucks.
Branding of a company contributes in creating the perception of your business by playing with the psychology of your customers. Creative brand consulting helps your company create a long-lasting impact on your customers’ minds. This ensures that they are reminded of your name whenever they need any of the products that you sell.
Creative Agency Services Provided by a Branding Agency
Understanding your Business – Before explaining to the world about your business, it is the people at the branding agency who need to understand it first. The perception of your business can only be correct if your brand makers know you precisely.
The process starts with a discovery consulting session with the people who understand the business thoroughly. This means discussing about your company from scratch. The branding agency needs to know how it all started, what are your goals and aspirations, who are your customers, what is your mission and vision and much more than this.
All these discussions are meant to get a clear picture of your business. Sometimes, these discussions even provide insights for business owners to rethink and redefine some of their strategies.
Prepare a Branding Strategy – Once the consultants are content with what they have grasped about the business, the next step is to develop a strategy for creating, building, shaping, improving or strengthening your brand.
This means preparing a blueprint of what they are going to do to create a brand out of your company. Further, a plan to measure the success rate of that brand is also created to evaluate the branding strategy.
Logo and Website Designing – Once the game plan is ready, it’s time to get going. The consultants create a logo for the company that defines its core beliefs and/or products. Further, the creative brand consulting firm designs or improves your website to strengthen your business idea.
This is also the phase where the colors, visuals, music, etc. are designed for your company. These things collectively represent your brand.
Content Creation – Content is not only the basic content on the various pages of your website. We are talking about the content that defines the heart of the organization. Tagline, mission, and vision of a company together indicate the purpose of the very existence of the organization.
Such type of content creation needs the involvement of every crucial member of the organization. Mission and vision statements of every department of the company might differ, but they are always aligned with the mission, vision, and tagline of the company
Popularize the Brand – After the completion of all the tasks for creating, improving or strengthening a brand, the final step is to popularize the brands using the textual and audio-visual things created. This can involve putting up boards and hoardings or advertising digitally and through print media or through television and radio commercials.
This is the stage where all the work starts bringing results and when people start remembering you as a brand. If done successfully, branding brings long term results even when some of the marketing campaigns fail.