Content is the most valuable asset of an organization trying to grab a position in the digital landscape. Creating great content (importantly, SEO friendly) and posting them on your websites and social media channels is a must and regular practice of online marketing. We hope you are doing this task religiously.
But, are you content with the number of your blog views or the count of YouTube subscribers and social media followers?
It is a usual problem with almost every marketer.
Yes! And, there are ways to draw more people to your website, YouTube channel and social media profiles.
However, content syndication is the most promising path to gain traffic. The reasons – it is cost-effective, builds brand awareness and perks up the SEO performance.
Content Syndication – What Is It?
Content Syndication signifies the re-distribution of a piece of content in the form of a blog, a video or an infographic on multiple different websites. Here, the various sites indicate third-party websites that republish content that appeared elsewhere on the web.
Why Use Content Syndication?
Content syndication can be the best strategy for those companies who want a bigger audience to showcase their brands. And, publications are keen on syndicating content – the reason being providing a fresh viewpoint to the readers. If you get a chance to publish your blog content on The Canberra Times or the Huffington Post Australia, you get a much wider audience who may later visit your company website. Additionally, the authority of the more significant sites passes down to you.
Won’t That Create a Duplicate Content Issue?
Content syndication may seem to produce a clear duplicate content, but actually, syndicated content and duplicate content are not the same. According to Google, content syndication is not a problem as long as you and your distribution partner carry out SEO work efficiently. You need to syndicate the content carefully so that it is apparent to the search engines and readers that they see a syndicated piece of content. There are specific content syndication SEO techniques to achieve this. Let’s dive deeper into it.
SEO Ways To Syndicate Content
The website which is republishing your content must implement the rel=canonical tag on their page which has the backlink to the original content. This technique passes the significant ranking signals to your website page. It ensures that your page appears in the search results.
meta noindex tag
It is obvious that the site republishing your content has higher authority. A meta noindex tag in a particular page instructs the search engine to remove the page from its index. In this way, if the higher authority site implements a meta noindex tag, the page republishing your content will not be indexed, and your page will be shown in the search results.
It is advisable to plan with your content republishing editor before opting for the content syndication strategy.
How To Syndicate Content?
The following are some ways to syndicate content –
- You can republish your latest content or the content with a considerable number of views on websites with higher authority and broader audience
- Choose a site of your niche that has the same or higher level of authority to syndicate an old content
- As you know, guest posting is a common practice, choose a website or publication to guest post. The trick is to syndicate that post late on your own website or LinkedIn.
- Get picked up organically by publisher syndication networks
- There are many paid platforms like Outbrain and Zemanta that syndicate your content on major publications
Content Syndication Platforms
There are a number of syndication networks, but it is essential to identify the reason behind syndicating the content before choosing any of them.
The free content syndication sites are –
The paid content syndication sites are –
The social media sites are –
- Facebook Business – It has both free and paid pricing models. Facebook Business helps to share content with a targeted audience. The different options to choose from include sponsored posts, paid advertisements and tools which are capable of tracking user engagement.
- LinkedIn – The LinkedIn platform assists the business to build brands and generate relevant leads. Just like Facebook Business, LinkedIn offers free and paid content sharing opportunities. Dynamic display ads, InMail and sponsored content, are the part of LinkedIn paid content distribution.
Integrate Content Syndication Into Marketing Strategy
If done efficiently, content syndication can prove to be really productive for your business. Integrating content syndication with your marketing strategy can provide the much needed exposure to your business. You can build your business reputation and establish relationships with your syndication partner by fruitful content syndication process. Use robust marketing strategies to strengthen your syndication network. Then you don’t have to rely on a single partner for republishing your content. After you manage to establish good relationships with your partner websites, you will see great results even if you work less. Your task is to assure that your content is of high quality and relevant to the audience of the partner websites.
Content Syndication Software
The content syndication software is the automation software and tools that boost your syndicated content. The software broadens the scope of the syndicated content to reach a wider audience. Leverage the ease and convenience of using the syndication software and save time arranging syndicating partners.
Content syndication is an integral part of content marketing. Moreover, it provides a lot of mileage to the marketing strategy. Starting from brand recognition to generating leads, content syndication is a part of the process. So, you need to incorporate the content syndication in your online business strategy. To benefit the most, it is advisable to hire the best SEO experts to help you out in the process. The best SEO professional service will understand your business goals and act accordingly. Content syndication will definitely help your business to grow steadily in this competitive market.