Starting a website is exciting and it is easy to pick the wrong web hosting provider in the heat of the moment. Thankfully, it has become extremely simple to transfer a website from one web host to another.
However, it is still difficult to find the correct time and reason to switch. No matter, what anyone tells you, there is going to be some downtime. The actual amount will vary, and you are very likely to see one to two days of downtime. Depending on the nature of your website, this can be very damaging, which makes mitigating the effects especially important.
Identify Why You Are Switching
It’s easy to get upset with a web hosting company and decide to switch, but if you don’t have a good reason, you will likely repeat it. It is perfectly normal to switch web hosting companies but create a list of what you are looking for. Were you unsatisfied with support? Was your website down for extended periods of time due to server maintenance? Is the price too high?
There are hundreds of reasons why one customer may decide to switch, but identifying the reason is step one. With this reason in mind, you are now in a position to search for an appropriate replacement.
Study Your Weekly Trends
Timing your websites transfer is critical to minimizing the effect it will have. For example, let’s say you sell products on your website. If you notice that the sales are lower on Wednesday and Thursday, that would be a good time frame to plan your transfer.
If instead of selling products, you release blogs and articles only, you want to make sure it doesn’t interfere too badly with your release schedule. For example, if your most popular releases occur on Fridays, that is not a good time for your website to be unavailable.
You need to be acutely aware of the days your website performs the best and when it doesn’t because that is the best time to transfer a website.
This point cannot be stressed enough. Having up to date backups, yes plural, is vital and will ensure that if anything goes wrong or doesn’t work right, you have a backup available to fix it. While transferring has gotten much smoother as web hosts have developed similar techniques, it doesn’t mean something may not look right or get damaged during the process. If that is the case, you could spend hours fixing the problem.
This is only a possibility, but it is best to be prepared for the worst-case scenario.
Look for Special Offers
Transferring isn’t free and finding the best deal may be dependent on special offers. One of the most common examples is Black Friday and Cyber Monday. You may be able to transfer your website for a fraction of the price by lining up your transfer with one of these events.
However, don’t be fooled into thinking these are the only days deals occur on. Web hosting companies have plenty of days or seasonal offers that may tip the scale in their favor. If you are not in an immediate rush to transfer a website, waiting for an offer could pay off big time.
Don’t Underestimate the Value of Transferring
One of the biggest mistakes small businesses can make is choosing to not switch because it can cause trouble. You are a customer and the services you pay for need to meet your expectations and if they do not, you shouldn’t give them your business anymore.
The worst thing you can do is hope that your current web host gets better. Instead of waiting, choosing to transfer is the best option.