Like most businesses, you probably need to think carefully about your digital marketing spend. You want your digital marketing campaign to have the maximum impact while also being within your budget. Enter Facebook. Facebook has become a major player when it comes to being a successful advertising platform and with the right Facebook advertising strategy in place, you’ll find that it drives a significant number of leads back to your website.
If you have yet to take advantage of Facebook advertising, let’s take a closer look at exactly what this form of marketing can do for your business.
Major targeting ability
You don’t need to worry that your ads will just be thrown out to the general Facebook community in the hope that potential customers stumble across them. Facebook can get ridiculously specific with their ad targeting which means you can zero in on your key demographic in areas such as age, gender, location, interests, and marital status. If you have a good idea of what your customer base looks like, you can target your ads so they reach users who are the most likely to be interested in your business.
Increases brand visibility and awareness
One of the main aims of Facebook advertising is to get your brand out there and recognised as people are scrolling through their newsfeeds. Even if you’re not getting conversions immediately, your target customer demographic is getting familiarised with your business so your brand stands out when they’re ready to make an actual purchase.
Reaches a wider audience
The reach of Facebook is massive and your business may as well take advantage of this. Although other forms of advertising can also be effective, the beauty of Facebook advertising is that you’re targeting a huge group of people who might not necessarily be interested in searching through the internet but are happy to spend some time scrolling through their social media. If your brand is visible, you already have the edge over competitors who choose not to advertise through social media.
Compared to other forms of digital marketing, Facebook advertising is cheap. As one of the most budget friendly forms of advertising, you lose very little by experimenting with different strategies for your Facebook advertising campaign. For example, you could try wider targeting for a month and then narrow down your parameters the next to see which one works better – the cost effectiveness of your ads means that this won’t impact too significantly on your overall budget. You can also set a clear budget through Facebook so you don’t find that you’ve accidentally overspent.
For killer Facebook marketing Perth, Dilate Digital are the only company you need to speak to. We know exactly how to target your key demographic so your campaign is focused on creating interest in your business and driving users to your website. We know how time consuming Facebook advertising can be so we take the stress away by managing and optimising your advertising campaign for you.
For expert help with Facebook business marketing, contact Dilate Digital today on 1300 345 283 and speak to our awesome team today.