Advertising can be interesting, attention-grabbing, and weird as well. The team of creative individuals gives birth to such amazing concepts, execute it enthusiastically and successfully generate sales. Does this raise the curiosity of what is creativity in advertising? The creativity used in advertising is different than that of what artists use. The artists use creativity to impress people, while advertisers use creativity to persuade people into buying. So, find from below what are the elements of creative advertising.
The elements of advertising include:-
Imagine being in a coffee shop, where you go very frequently, and ordering the same coffee you do every time. The person on the counter would give you a look, a smile, and serve you your favourite coffee you generally order without asking. This creates an emotional connection between the buyer and a seller, who immediately identifies what customer needs, and expects when he comes to a particular place for a particular product. The advertisers identify what consumers expect and use creativity to promote the product.
Creates brand recognition
The more you connect emotionally, the higher are the chances of your brand establishment. An emotional ad with a deep and meaningful message resonates with the audience and provides value to them, which is an effective way to create brand recognition. Consumers lure into the ad when they find something relatable and relevant to their interests. Such ads are remembered, that is quickly caught in mind, and spread using word of mouth.
If you wish to sell your product through a story, then you have to create a concept that is emotionally connecting and utterly new to the audience. The storytelling is not only limited to making ad films. You can tell a story, by creating an infographic, a short animated video, catchy slogans and taglines, banners and billboards, and many other things. The primary focus should be on creating an emotional impact that resonates the audience and completely intrigues them into the visual they are seeing. The story should portray a clear picture of your brand by guiding the spectator about the benefits he would get after purchasing the product. This will increase people’s chances of remembering your brand, which will become a strategic framework in your marketing plan.
Once the brand sticks to the spectator’s mind, then the chances of customer’s loyalty increases. The challenge is how to keep it maintained. The customer’s loyalty can be supported by introducing them to various engagement strategies that solve their problems and keeps their commitment retained for long. These engagement strategies include giving them the product they are looking for, preparing concepts and stories they would love watching and delivering them the services they wish for. The higher the efficiency of your engagement strategy, the higher the chances of customer loyalty.
Good marketing never dissolves
One can retain customer loyalty through good marketing and imperative customer engagement. If you think outside the box, innovate and add new ideas to the script, and present it in front of the audience, you will win. The original, relevant and a resonating idea gets stuck inside a person’s brain, and never leaves if it is crafted in an engaging and relatable manner. The customers will talk about you, which will spread publicity and a good word of mouth strategy. They will remember and associate your brand to the product or service you offer. E.g. If you are selling any of the FMCG products, they will remember the ad you had shown, if they find any of your company’s products, be it a snack, a toothbrush, toothpaste, shampoo, oil jars, and many more.
Thus, these are some of the essential creative elements of creative advertising. If you are looking for such highly creative advertising agencies in Australia or advertising agencies in Melbourne, your search ends with STT Advertising.