Link building forms an essential part of your SEO (search engine optimisation) strategy and, although it can be one of the most challenging aspects of SEO, building high quality links can make all the difference for your business. It takes some skill to get links back to your website but is essential if you want search engine traffic to your website.
If you’re looking for SEO for your Perth business, we’ll be looking at why it’s important to incorporate link building into your strategy.
What’s the big deal with link building?
Link building is important because it helps Google identify that your webpage is of high quality and therefore deserving of a higher rank in the search engine. Although no one knows the algorithm that Google uses to determine search results (that would make things too easy), most experts agree that quality links are a significant factor.
Of course, the focus needs to be on building quality links as Google has cottoned on to some of the strategies used for link building. Back in the day, simply putting your details in some web directories was enough for link building but it’s now a whole lot harder now with Google expecting high quality links.
How can my business get high quality links?
- Create quality content –If your focus is on getting external links back to your website rather than on the actual content you’re trying to get links to, you have the whole thing back to front. The first step is to concentrate on your content so you have valuable information which is worth sharing. Once you have great content, you can set out to try to find high quality links.
- Develop sharable information –When it comes to content that other websites are more likely to link to, infographics and diagrams tend to be a great option and can be easily shared across social media and other platforms. These bite sized chunks of content can then be picked up by different websites. List posts are also popular sharable bits of content, as is new data or research that you may have come across.
- Network through email –A lot of link building is networking and email is a great way to do this. For example, if you write an article which mentions a certain product or service, you can contact that company to let them know you’ve mentioned or linked to them. Chances are, they’ll go on to share your content which provides a relevant link for your website.
- Comment on relevant websites – Find out what the reputable blogs and forums are relevant to your industry and take the time to visit every now and then. Post comments which add value, such as offering additional tips or data, and then you can provide a link back to your website. Don’t just leave a link and leave – it’s about adding value and interacting.
Dilate Digital are an SEO consultant in Perth and we provide targeted SEO strategies no matter the size of your business. Our team of experts can help to optimise your search engine rankings so you can stand out from your competitors. Whether you want keyword analysis, page optimisation or better link building, we can help.
For an SEO agency in Perth, speak to the team at Dilate Digital today on 1300 345 283.