If you’re a business owner considering investing in high-quality LED signs, you’re on the right track. At a time when bricks-and-mortar stores are finding it harder to attract and retain customers, digital signage is really proving its worth.
LED signs on the Sunshine Coast are becoming increasingly popular, particularly as a way of attracting foot traffic. And the benefits go far beyond that, with LED signs proving cost-effective and environmentally friendly.
High Quality LED Signs
With online shopping on the rise, shopfront businesses need to change their thinking and take proactive steps to at least retain their customers. High-quality LED signs are the answer. In some ways you could say that they recreate an online shopping experience in-store.
LED signs can be used indoors and out in a variety of ways. Big, bright and eye-catching, their major advantage is that content can be continually updated. In-store LED screens can be used directionally, promotionally or for customer interaction. Just as videos are now one of the most powerful components on websites, in-store videos can engage, entertain and inform your customers.
This type of signage can echo your digital marketing strategy in a variety of ways. Vegas EXP, essentially a giant souvenir and fashion store in Vegas, uses 28 screens to interact with its customers. When idle the screens link in with the store’s social media, running Instagram and other feeds. Customers can even use them to take selfies featuring the most famous Vegas backdrops.
LED Signs on the Sunshine Coast
Using LED signs on the Sunshine Coast is, in a way, extending the online shopping experience into the store. It can be used to create a ‘wow’ factor and easily linked in with customer loyalty programs and the like.
The full extent of LED signage and screens was on show at the recent InfoComm event in the US. It proved without a doubt that this is the future of signage for many different types of business. From standard LED signs to video wall displays, direct view and other custom applications, there are some amazing concepts in the pipeline.
What does this mean to the average Sunshine Coast business? The good news is that whilst more costly than ordinary signage, LED signs are becoming far more affordable. They are also an investment rather than a spend. Just one LED sign is still a 24/7 salesperson for your organisation.
Cost Effective and Eco Friendly
LED is low maintenance, cost-effective and environmentally-friendly, which ticks all the right boxes as far as your bottom line and your image is concerned. The secret to success, however, is to buy Australian-made LED screens. Why? Because these are built to withstand Aussie temperatures and weather conditions.
Before you jump in your car and head to Brisbane, there’s some more good news. There is a high-quality LED Signs provider right here on the Coast. As far as installation and ongoing service is concerned that’s a huge advantage for you, the business owner.
If you’re still unsure the best advice is to discuss your options with the provider. That way you’ll discover that there are different sizes, and therefore cost options; there’s bound to be something to suit you.