Nowadays, markets have become extremely competitive. If you’re running a business or offering a service, then you must have an online presence that’s powered by a mobile-responsive website to make a mark.
The Top 10 Reasons for Having a Mobile-Responsive Website for Your Business Revealed!
1. Website Has the Ability to Draw In New Customers to Your Business
Roughly over 79% of people search for a product or service online before arriving at a purchase decision. Suppose, you don’t own a website, then you are out of luck to enjoy a share of this market. Moreover, a website remains open during and outside the business hours — 24 hours a day; 7 days a week and 365 days a year. That means whenever anyone wants the information about your products or services, they remain accessible and within their easy reach.
Your website continually promotes your goods or services on your behalf, which gives you an edge over others who don’t have a website.
2. Local Businesses are Ranked Higher By Google for Mobile Searches
When a user search using a mobile device, Google thinks that a user queries the search from the same location and wants to find a business that’s near to him or her. Therefore, Google prefers local businesses when people are doing mobile searches.
Thus, when you have a well-optimised website for mobile devices, then it provides you with the opportunity to gain from Google’s preferential treatment and get ranked in the top positions on the SERP (Search Engine Results Page). Well, this increases your company’s chances of being found by your potential customers the moment they’re looking for it through their mobile devices and are highly likely to contact you for your products or services.
3. Website Helps You to Reach Out to a Wider Audience
With the help of an internet connection, anyone can access websites from anywhere using any device viz. desktop computer, laptop, tablet or smartphone. Well, if your business has a website, you can reach out to a much wider audience because many people today have access to the internet, even in out-of-town, distant locations.
Your website offers you with a second location to sell your products or services. Today, we have various means to communicate with people cost-effectively, so we can do business with anyone, wherever they are, and at any time. Besides, a website makes it easier to draw in customers from a global market.
4. Website Adds Instant Credibility to Your Business
In modern times, consumers are sceptic and would not trust a business that does not have a website. As per a recent survey, over 57% of people expressed that they won’t trust a company that doesn’t have a website. Thus, when you have a professional website, it would immediately enhance your credibility as an authentic business.
With a good design and well-written introduction for your business, your website will create a strong first impression. A website can help display your expertise, position your business and make your business always accessible.
5. Customers Can Remain Updated
In its elementary form, imagine a website as an online catalogue or brochure that can be updated anytime at will. Well, it’s much simpler and faster to update information concerning your products or services on your website compared to the print catalogue or brochure.
A website is an efficient way to update your customers concerning new services, new products, announcements about upcoming events and special offers. Through running a blog on your website, you can post valuable resources, tips and other information. Moreover, if at all, you discover an error after publishing your post or page, it can be fixed immediately.
6. Creating & Maintaining a Website Isn’t Costly Nor Difficult as You Might Think
Compared to other forms of advertising, a website provides a much better ROI (Return on Investment). A website must be your top priority if you’re planning to market your business. It will prove to be very cost-effective in the long-term. Furthermore, a business website will draw in new customers and help build your brand. Besides, it’s a valid business expense and a tax write-off.
You can take the help of a web development company to design, develop and launch your business website and maintain it. It will keep you free from all tasks related to creating and maintaining a website; thus, you can invest your valuable time wisely to accomplish other vital things concerning your business.
7. Website Can Build Your Brand’s Online Presence
A website works as a platform for communicating with your customers and help build your brand’s online presence in a way that your social media channels can’t match. Website is a platform that facilitates you to position yourself in the market so that you can reach out to the precise type of customers you want.
Once you have created an online business presence through a professional-looking website, you may start receiving online reviews positive and negative. Roughly over 81% of users tend to believe online reviews. So you can opt to offer help to improve your customer’s experience or to make it pleasant for them by providing solutions for their problems at hand. Besides, you can share your positive testimonials on the website.
8. Website will Save Your Valuable Time
Communicating with your potential customers requires time — be it replying to email queries, sending out quote proposals or answering calls. Well, when you have a website in place, then it can work on your behalf by offering answers to the customer queries. It means you can spend your time carrying out other significant tasks.
9. Website Facilitates You to Display Your Work
A website is a fantastic place to display the products or services you offer regardless of the nature of your business. Well, you can showcase what makes your company different by adding a portfolio, uploading photos or videos to the gallery and placing testimonials concerning your products or services.
10. SEO — An Affordable Digital Marketing Strategy
Every single company out there wishes to get maximum profit from minimum investment or risk — the same outcome companies want from marketing too! An affordable digital marketing strategy like SEO (Search Engine Optimisation) is crucial to achieving this so that you end up having a website that’s well-optimised for search.
Hope, the reasons are clear as to why you should have a website in the first place if you’re already running a business or offering a service.
Today, it’s easier to have a website if you need one. On one end, there is relatively a low-cost hurdle to launch a business website, but on the other end, there is a huge opportunity to help grow your business. If you want to do just one thing today to help your business thrive, then plan for having a mobile-responsive website.