The emergence of explainer videos begun when marketers needed a marketing form that could allow them to have all the aspects of textual and visual marketing. While the design, visuals,and animation style matter more than anything but one thing is often overlooked and it is the script.
Without a script that engages the audience, an explainer video loses its purpose. Therefore, before you begin to look for a video animation maker online, stay updated with the tips we have gathered that will aid you in the creation of a killer script.
Be direct with your tone
The tone you use in your video matters more than its visual appeal. Everything that you say should be related to the benefits your brand and its offerings is going to provide to your consumers. That is why it is better to rely on personal pronouns so that the tone looks direct to the viewer. Both the textual and visual content needs to be engaging or else your audience would not find a way or channel to associate with you. However, try to be innovative and intuitive with the content tone you use or else the viewers would not have anything new to see.
Add humorous elements
A little humor has never hurt anyone but you should never overdo it. Add a few humorous aspects to the animation but make sure that it fits the story you intend to tell. Time the punch lines accurately as misplacing them could lead to misconception. Before you try to use humor in the script of your explainer video, try to ask for an expert opinion and only then proceed with it. This step works the best when the video length is extensive and you do not want the viewers to feel bored so only then you can make the most out of it.
Having a firm content track
You need to visualize what your audience would want to see and what they would not. This calls for having a mentally visual image of your audience’s preferences. This notion calls for getting an idea about what sort of tone you should use. While being direct matters but so does the choice of tone. Do you want to be humorous or do you think your viewers would want the video to be detailed? It entirely depends upon the liking of your viewers so you should not overlook it. The dialogues, timing,and placement of the textual content need to be figured out before producing an animation.
Keep the duration short
Nobody would want to view an animated video that has a duration of over 60 seconds. That is so because people do not have time anymore and that is why most social media sites such as Instagram tend to keep the duration short. As for explainer videos, even 30 seconds are a lot. The script of an animated explainer video is not extensive so you can keep it short and concise. The entire need to create explainer video is related to gaining user engagement and traffic so you should not keep it extensive and only focus on what matters the most.
Come up with a story
Every animated video has a message to convey and so do animated explainer videos but it should not be a formal message instead you should transform it into an interesting story. The usual practice in the production of such videos is related to highlighting certain problems and then the solution to it is presented. Therefore, find something the problem and its solution you intend to convey and then turn that script into a full-fledged story.