Bringing a social media agency on board to help you promote your business is paramount for success. Marketing agencies historically helped big brands grow by finding their message and audience. A social media agency can make that happen for you as well. You are about to read everything you need to know before hiring the proper social media agency in Australia.
What does a social media agency do?
Just like advertising agencies in previous decades designed and landed ads on printed media and TV, social media agencies do it on… well, social media. Truth is that your brand has to be where people are looking at right now. If you are not on social media, you don´t exist for most of your potential customers. I know what you are thinking “I am in social media!” Back in the day, anyone could pay for a magazine ad as well. The question is: are you doing it the right way to grow all you could grow? I thought so. A social media agency will help you put together a strategy and execute it flawlessly to get the results you need.
What to look for before you hire
There are literally thousands of social media agencies willing to take your money and work with you. How do you know which one to choose? Well, here´s a tiny two-step guide for you to follow:
Areas they should cover
Not every agency works covering the same areas. These are the ones that can´t go missing in your choice:
Paid ads are going to be a very big part of your growth as an online brand. Your agency of choice needs to have a specialist to tell you where to put your money to maximize results.
A lot of marketing is done with words. Elements like slogans, calls to action, and actual web content needs to be done by a specialist. There should be at least one in the team.
Graphic design & multimedia production
A lot of marketing is made with words but framing those in the perfect canvas is a must. Your brand needs an amazing image online and a graphic designer/multimedia artist can do that for you. Make sure they handle video as well.
Take a look at their resume
Taking a look at a company´s resume means to check who they´ve worked with and how. The feedback from other clients and their online presence will give you a clear idea of what they can do for you. Investigate their previous experiences and try to find a brand similar to yours to compare results before making a decision.
Times and fashion changes so rapidly in social media that hiring and training are useless. You will never be able to catch up with current trends and hence you´ll waste time, money, and resources. The best way to maximize your marketing investments is to hand the money to professionals. Besides, you shouldn´t underestimate the power of an external look at your current status.
Hiring a social media agency in Australia could be the push your company needs right now.