The Extreme Importance of Social Media at Business Today!
Social media… it is all of the rage today! Because there are now two billion people — nearly one-third of the entire world’s population — linked through social media, it has become crucial, even crucial, for companies to benefit from the huge potential given to them by societal media. Those who don’t take advantage of this trend do this at their own peril!
Dejavu All Over Again!
Some say we are seeing the repeat of trends we saw in the beginning of the century… around again. Firms were starting to realize that the Web was becoming bigger and larger and was moving past the military (its original user), both academia and business, and progressively into people’s houses (and today… even their pockets! ) Online shopping has been slowly gaining on brick and mortar retail, competing increasingly more for shoppers’ dollars. Businesses that took advantage of the trend became more effective, whereas those that didn’t endured as their competitors beat them in the internet marketplace.
Fantastic examples the social media marketing los angeles that have made the news lately include Borders Books and Blockbuster Video. Borders did not believe the Web would become as large as it has and was soon upstaged from Amazon, who started using their online stage for novels and now sell nearly everything. Blockbuster Video, after seen in a lot of communities, has now closed so many of their physical shops since Netflix came on the scene. Had it not been for Dish Network Growing in, many Blockbuster stores would have had to close. Now their attempting to win Netflix customers angered over recent fee increases. Blockbuster is expecting to remain viable and relevant with their latest program.
Return on Investment… Bang for Your Buck!
The main point is that we’re seeing a similar trend in business now concerning social websites. Business is starting to”humanize” and return to that”get-to-know-you” sense of hometown businesses where business owners and clients often actually connect on a private basis. Social media is helping to create this personal feel on a significantly bigger scale today, in the sense that people may remain digitally more connected than ever… even as they”cocoon” within their homes/offices and have less face-to-face communication.
While we can argue the ill social effects of which social trend, businesses can’t dismiss it. By the nature of what they do, people involved in network marketing, a.k.a. affiliate marketing or multi-level marketing, certainly can’t ignore it as a primary tool for building down lines and expanding their business beyond their hot market of family and friends, many of whom may or may not be interested in a home-based company or work-at-home business opportunity, nevertheless quickly growing that trend is. The social media explosion is becoming more and more attention. Business leaders are speaking about it, writers are writing about it, and some say it is only the start.
Business trend experts like Gary Vaynerchuk, writer of The Thank You Economy, say that we’re visiting the”calm before the societal networking storm” (visit the link to his MSNBC meeting on YouTube in the end of this”LinkedIn” discussion below. It’ll blow your mind what this guy knows and envisions concerning the power of social websites for company!) . Many individuals in the business world have not yet jumped into social media. Branding, name recognition, market share growth, customer loyalty, brand ambassadorship… are all important goals of company enhanced via social networking.
But We Have a Website!
Individual entrepreneurs, companies large and small, organizations, network marketers, affiliate programs, even nonprofit organizations which believe that having a web site is sufficient of an internet presence these days are sorely confused. Since numerous current and potential clients and customers are engaged in social media, they’re coming to expect increasingly more and more that businesses and organizations they connect with will also have the ability to participate with them on social media platforms. This worldwide downturn we are in is creating social media platforms more important to remain applicable… to maintain a presence, build customer loyalty, and only endure.
I am Broke… I’ve a Limited Budget!
People on a limited advertising budget will discover that social networking marketing is very cost-effective, with a fantastic return on investment when compared with traditional, non-trackable kinds of advertisements. Possessing an employee devote even part of his/her time maintaining social networking current is well worth the effort and cost in the additional, perceived value it will create, providing information about your products, services, information, sales, prices, etc., and possibly increasing your customer/client base tremendously in the procedure.