The worldwide mobile phone user base is growing at an unprecedented rate. There is a lot of growth potential in the mobile market and with this, there has been an increase in the use of app-based technology. 96% of Gen Z is connected to smartphones, meaning that most interactions with the digital world occur through apps. Whether it is communication, shopping, news surfing or listening to music, the mobile app made life easier for customers. This is why it makes sense for businesses to reach their customers where they are readily available, on their mobile phones.
Benefits of Apps for Businesses
A business is only as good as the system built for its operation. Perhaps the pinnacle of technology innovation is how successful we are in making our everyday tasks easier and more efficient. When customer satisfaction increases, sales typically occur. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they are being treated. The more willing and happy people become with your product and your business, the greater the consumer demand. When customer satisfaction increases, sales typically occur. Employees can remain in constant communication due to wireless networks and mobile platforms, which improves the efficiency of the organization. There are many ways through which mobile communication can increase productivity. However, it is important to take into account the security risks that come with it. Thus, it is important to choose legitimate and qualified platforms and systems.
Customizable user interface
Applications give vendors the opportunity to customize the user experience based on their customer’s search history and preferences on the app. Using app analytics platforms such as Appsee or Firebase can help businesses greatly improve their app experience. These platforms provide an in-depth analysis of user behaviour as well as report crashes on your app. Crash fixing gives ease to the customer and promises to increase the number of app usage sessions for the business.
Ease of access
Gone are the days when someone loved to open a browser, type in the website URL, log into their account, and then proceed with scanning and eventually purchasing. People want a user interface that is convenient, quick, and easy to access — a criterion that mobile applications meet. Mobile apps are easily available to customers; they are easily made available with just one click.
Ease of payment
In countries such as the US where credit card networks are highly developed, mobile wallet adoption rates have seen an encouraging increase. With a push with digital wallets such as PayPal or Apple Pay, as well as brand-specific purses such as Walmart Pay, paying on apps has become much easier for users. Using these platforms, it is good for customers to go without the hassle of repeatedly logging into their bank accounts, as with buying websites.
According to the Global Consumer Fraud Survey by ACI Universal Payments, card fraud rates have increased in the US. This survey also shows that approximately 40% of card users have reduced their frequency of card usage. This highlights a worrying point that increasing the use of credit or debit cards and even online banking, increases users’ vulnerability to hacking and phishing. The apps enable customers to overcome the need to repeatedly quote their financial statements by offering digital wallets on their platforms, providing an easy in-app pay option. Using an application combined with a digital wallet helps keep the customer’s financial information safe and secure. With fraud increasing in traditional methods of transaction, more and more customers will look to shift their preferences for app-based technology.
Value addition to customers
For greater app usage, reward app users who earn reward points, which can be redeemed for further in-app purchases. Such loyalty programs ensure customer retention and help businesses see higher sales. The Starbucks loyalty program is one such example.
Ease of giving and receiving feedback
Since it is easy for customers to provide feedback on apps, businesses stand to gain a lot in terms of increased user satisfaction by incorporating feedback and improving customer satisfaction which is of prime importance in highly competitive markets.
There is a massive investment being made in app-based technologies, as everyone has realized that today’s mobile phone users prefer apps over everything because of their convenience. So it makes sense for businesses to know where they can fight their competition and create a better market for themselves. There are still many untold possibilities and opportunities that can be seized only when they are made while there is still time.
Staying ahead of the curve should be the mantra, which can only happen by adapting to changing times and adopting new technologies.