Web design and development is one of those jobs that everyone seems to think they can do. I mean, how hard can it be to stick a few pictures and some words onto a website?
If that was all it took we’d all be millionaires! What clients need to remember is that what you see upfront is only the beginning.
When you click on a website you generally go to a landing page or home page. This is the front-end. From there you can navigate your way around the different pages with ease. But it’s all smoke and mirrors!
Back-end vs Front-end
It’s the back-end that makes it all happen. Behind every successful website is a whole mass of coding. Getting that right is the job of the website developer.
Part of this development phase is converting PSD to HTML. This is how the client’s needs and the website designer’s ideas become reality.
PSD? Yep, I know, it doesn’t mean much to those not in the industry. PSD refers to the design or artwork, and stands for PhotoShop Document. A PSD file is a layered image file used in Adobe PhotoShop to save data.
To create the website that you see at the front-end, the developer must convert the PSD to responsive HTML to make it browser compatible.
PSD to HTML conversion services are essential if you want your website to score high on both visuality and functionality. This markup will enable the website to adapt to any screen size or format, and make the journey easier and more enjoyable for the user.
And remember, it’s all about the user as far as Google is concerned. As Google now has over three-quarters of the Search Engine market, it pays to play along!
HTML codes are readable by all browsers, so it is essential to convert those PSD files. The process will better structure your website content, and ensure no issues arise in the future. When search engine ranking is everything, the converted code is more easily accessed by the web crawlers.
Another reason you should convert PSD to responsive HTML is to optimize your SEO campaign. PSD files take much longer than HTML to edit and are just not compatible with the ever-changing world of SEO.
If you Google PSD to HTML you’ll find a whole heap of pages and videos showing you how to do it yourself. If your background is in website development, go ahead. If it isn’t, don’t even think about it!
The smallest mistake made during conversion can result in long-lasting problems for not only your website, but also your business.
What Can Go Wrong
For example, if the tags are not closed properly they will affect the accessibility of the website. And you must limit your use of special characters as these are not properly read by search engine bots.
Those are just two of the many things that can go wrong when you try and convert PSD to responsive HTML.
If you want a website that looks amazing, works perfectly, ranks highly and turns clicks into customers, be sure to use professional PSD to HTML conversion services.