Use of keywords has now become quite a debatable topic. Different schools of thought come up with their own analogy about use of keywords.
There was a time when keywords were celebrated and were spoken highly of. Not anymore! Today we will discuss why keywords are no longer the way to go and even if they are, why has their significance reduced.
There are several SEO experts providing services in this regards. Companies hire Toronto search engine optimization expert at Webryze because they offer great services and technical support.
At times when SEO were not too common, the use of keywords was much justified. However, as searching and research through Google became part and parcel.
Search results allowed business to become more visible to users and searchers got exactly what they wanted. Search results had more relevance with what users really wanted to have.
However, usage of long tail keywords brought about search results that were irrelevant to the user and thereby useless in a sense.
Normally, search engine users opt for one of the following two methods.
- Searchers initiate their search with a broader perspective. They narrow it down until they reach their requirements are met.
- They might begin with a refined search result in mind. They do so because they have fair idea of what their search terms would result with. Hence they begin with the end in mind.
Well, the problem is that longer search queries are pretty much normal these days. Google fans the fire by rolling outuniversal results along with images, videos and graphs. It tends to push relevant pages and sites further down and in some cases even to the next page.
Other than that, there are Wikipedia search results and governmental pages which are not quite that relevant.
Since searchers now look for more refined results, they have to rely on longer keywords which actually do not offer the best and relevant search results. These keywords are so lengthy that at occasions, the core purpose of the keyword goes down the drain pipe.
Since people are now much more familiarized with keywords and search results, they are pretty much sure what keywords will leadthem to their required pages and what are the irrelevant ones. Human brain is always quicker at evolving than Google algorithms so keywords need to change.
Having realized the importance of refined search, SEO companies and marketing agencies have now shifted focus towards searcher’s intent rather than search queries and keywords.
Google’s PageRank algorithm is a major innovation in this regards which rolls out relevant search results focused on user intention. It is a machine learning algorithm that has eased lives for searchers a great deal.
If marketers and SEOs focus readily on the content rather than keywords, they will be able to solve queries in a more effective way.
To conclude, here is what SEO companies and agencies should do:
- Customer and searcher’s satisfaction
- Provide customers with the solutions as they require.
- Look for what you might not have that your customers demand.