It has been over a decade since eBooks surfaced as one of the most effective and prominent strategies for generating leads. Then why aren’t all businesses creating eBooks today? Mostly it is to do with their lack of knowledge as to how easy it is to get an eBook made by professional eBook writers.
In the marketing context, eBooks are electronic documents that carry information in a digital format. We witnessed the greatest surge of eBooks in the early 2000s. Where the top publishers started converting their traditional books into digital formats to boost sales, marketers came up with the idea of offering free eBooks to the consumers in exchange for their contact information. Thus, a new lead-generation strategy was born.
One thing that all savvy entrepreneurs acknowledge is that customers crave value above everything else. The reason why eBooks generate sales and ensure consumer loyalty is that you, as a business owner, are providing something of value to them.
Here we have listed some of the reasons why you should create eBooks to expand your business.
- High-Quality Leads
eBooks are an excellent tactic for boosting the number and quality of your leads. Wonder why? Consumers are more likely to invest in your business when they are getting something of value in return. If your eBooks are wisely created by professional eBook writers, they will be effective at convincing people as to why their product or service is a worthy investment.
- Enhanced Credibility
You have to convince people that your business provides something that is not offered by the other competitors. Much like the best-selling author, having a set of well-articulated eBooks will make you appear as an expert in your field. The process of eBook creation will also push you to think critically and explore different possibilities, making you appear more expert and skilled. As a result of this added value, the consumers will register your brand as a credible one.
- Better Reach
Businesses should leverage eBooks as they help you expand your reach. With a physical marketing tool, it becomes more challenging to reach out to many consumers. With eBooks, however, you can exponentially increase your outreach and expand your customer base to millions of monthly readers. eBooks enable you to liberate yourself from the static sale platforms and conventional marketing strategies.
- Branding Boost
Most consumers would not mind reading a 10-page eBook on a subject that they are already interested in. This scenario presents itself as the ideal opportunity for you to pitch in your brand doctrine. While it might not lead to instant sales right away, it will provide some awareness that will assist you with future marketing campaigns.
eBook consumption is at its peak right now. Today, many people read eBooks on their laptops, tablets, and smartphones. You have to get accustomed to the idea that your customer is going to be interested in knowing about your brand before they can go ahead and make a well-informed decision. Therefore, you have to provide them a sense of value by giving them access to useful information that they can use to make a decision.