According to a report, the e-commerce sales in projected to reach the mark of 534.95 billion US dollars in 2018 by 2019. These figures testify the fact that the industry of e-commerce has been booming at an unprecedented rate.
But all the successful businesses have to consider various factors to make it best in the industry. One of such important factors is selecting the right Enterprise Content Management System for their organization.
Here in this article, we will focus on a practical approach to help organizations on different levels to select the ideal ECM for their business:
Analyze your Requirements
Today, most of the sophisticated and successful CMS providers are referring to themselves as ECM (enterprise content management). Not only they provide CMS as one of their services, but also, these vendors come up with top notch offerings such as targeted marketing tools, digital asset management, built-in analytics and so forth.
After conducting an analysis of your own requirements, you can reach out to these vendors who can provide various solutions to your organization.
Research, Research and Research
One of the best ways to conduct your research is to create a task force that is cross-functional in its approach and takes an interdisciplinary way. Moreover, there is a plenty of free online industry research available to help you in your tasks.
Organize a Short List
At this step, what you need to do is to run a more detailed analysis for validating your selected platforms. Along with that, you can go through what your competitors are doing. Once the process is complete, you will have a short list of several platforms that can help you in meeting your goals, both short and long term.
Write the RFP
Now you have to write an RFP (Request for Proposal), that addresses both present and future requirements. Make sure you have these requirements already in place, i.e. clarifying your present state, defining the state of future and proposing a roadmap that will describe the transition from present to the future state.
Keep in mind if you haven’t started it you have to do so before starting the selection process.
Hold vendor presentations
In another step what you need to do is to call all the selected 3-4 candidates to conduct an onsite presentation. With these presentations, the vendors will not only be able to propose their solutions, but they’ll also be able to demonstrate their capabilities of their proposed solutions in the backdrop of your application scenario.
Once you are satisfied with any of the vendors, negotiate the price rates and conduct your contracting processes. Finally, the winner is here, and your work is now complete.
To conclude, selecting an Enterprise Content Management System can help your organization direct finances to other important processes, thus saving on your finances and increasing revenue. Furthermore, it would have years of operational impact on your business. Taking in use the above-mentioned steps can considerably assist you in structuring the process of selection. Whatever your goal is, select carefully, commit to it and watch your business touch new levels of success.
If you still face any kind of confusion you can contact an ecommerce web development company that can efficiently help you in selecting an ideal ECM for your organization.