Once you have your keywords decided, you can arrange for your ad to appear alongside search results. The advantage of PPC is that it targets people who are already looking for the same keywords. This increases the likelihood of them clicking on your ad.As the name suggests, you only Pay Per Click (on your ad). For example, if your ad is published on Google’s display network, you will only pay according to the number of actual clicks on the ad that lead traffic to your web site.
PO Box 4565, Kingsbury 3083, Australia
(03) 9028 4390